NINTENDO 2DS

The sales for 2DS wasn't impressive because people rather buy 3DS hardware over 2DS. To boost up the sales, we wanted to position this game console as kids' own first device. When you're a kid, there is nothing more freeing than experiencing your first milestone. It is all about first day of school, first sleep-over, first best friend, first crush, first trip to the movies and in any cases, your first console.

There is a proof that it was shot in Spain. One of the talent says "bien" but it was the shot we wanted to use so we kept them.

Published April 2014 | Agency: Leo Burnett

"Summer"