COCA-COLA SHOUTOUT
SHOUTOUT
As a London Olympics sponsor, Coca-Cola wants you to create and share positive messages with friends, family and your favorite Olympians by simply being active.
Pitched August 2011 | Agency: Leo Burnett
Mobile App
You can start ShoutOut by entering the distance you want to run and create a message of encouragement-a ShoutOut - and then go for a run. By sharing your finished ShoutOut on social media, you receive credit toward the distance you've run, while donating money to the Special Olympics.
Microsite
ShoutOuts are visualized through an engaging Google earth display. You can view all of the completed ShoutOuts, or watch others being created real-time. The more ShoutOuts you do, the more money Coca-Cola will match in donations.
