samsung chronos
BREAK UP WITH YOUR COMPUTER
Computers can be a love-hate relationship especially for the target, German millennials. We wanted to send out the message that it is time to move on to a faster computer. Having a faster speed could not only accelerate processes in their lives but can also help us to have better communication with others. As an analogy for people; slow computers, we created videos, in which characters complain about how slow and un- responsive other people are in front of their webcam. This campaign also conveys the message of "faster is better" which was the American market's. Schneller ist besser!
*This was a pitch between US LB, Germany LB and Cheil. Our scripts got lost in translation a bit after few rounds of back and forth. For example, we wrote "break up with your computer" and the translator translated "get rid of old one". I almost took a German class so the subtitle stayed true to what our scripts were.
Published January 2015 | Agency: Leo Burnett
"Grandma"
"Boyfriend"
"Parent"
Microsite
Using the microsite, visitors can quickly and easily respond to our video by recording their own stories about how their lives would be better with a faster computer.
